B2B SaaS Marketing

Get your SaaS in gear

10.22.2016 Michelle  Brad_065.jpg

I lead the brand and content team at Appcues—a B2B SaaS solution for product people.

And let me tell you, they are a freakin’ wonderful team to get the opportunity to lead.

Before Appcues, I built and scaled community-focused content marketing programs at InVision. There, I interviewed more than 60 top designers about on creativity, motivation, and leadership.

I’m currently thinking and writing about building scalable, effective marketing programs—and teams—for B2B SaaS companies.